Product  Experience

Turn products into obsessions
 
Make your next product launch a breakthrough success by putting customers at the heart of every decision from market assessment and concept testing to pricing and user research.

What is Product Experience?

Developing products that people use, love and talk about is the culmination of product experience. That’s why companies have to nail their product development and lifecycle management—whether you’re building a product from scratch or improving an existing product, listening to customers can mean the difference between success and failure.

Put customers at the heart of your products - Identify features users want. Shorten product development cycles.  Drive usage and loyalty. All on one easy-to-use platform.

Shorten the development cycle by getting real-time feedback from stakeholders and users in the moment and share insights instantly and effortlessly across the organisation. With mobile, website, in-app, email, SMS and in-product feedback, you’ll hear it straight from users when it matters most - now.

STATS IQ™ - Find patterns in your data and identify which product features drive willingness to pay, repeat purchase and many more. Stats iQ automatically chooses the right statistical test, relates dosens of variables and returns the results in plain language so you know where to focus your resources.

TEXT IQ™ - Make sense of unstructured data by automatically surfacing trends, topics and sentiments from open text feedback in your user testing with Text iQ. No need to spend weeks pouring over verbatims - it’s all done for you in real-time as feedback pours in.

OPTIMISATION - Build the perfect product and pricing model with conjoint analysis that takes just minutes, not weeks. Simply choose your features and use the intuitive simulator to model real-world tradeoff decisions customers make every day. You can even compare against competitors’ offerings and test the impact of changes to your product or pricing on your most important customer segments and organisational KPIs.

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